Sunday, November 13, 2011

Travel Destinations: Umbrella Shops: Paris

Today the New York Times ran a slide show online about Paris, which included "Alexandra Sojfer at her umbrella shop". Given that there were only 20 slides, this certainly raises the stature of umbrellas in the travel industry! Of course, that allowed me to explore a bit and find that this is not just a woman and an umbrella shop, but a renowned umbrella shop with a long history.

As recounted in WishYouWereHere.com: Alexandra Sojfer's "grandfather Georges Gaspard fled Hungary for Paris in 1937 and began handcrafting umbrellas in his atelier.

"He quickly became the go-to parasol outfitter among fashionable parisiennes, and today, Sojfer creates exquisitely detailed brolleys and shaders in the styles he popularized. She hand-crafts every piece in the atelier behind this 1834 storefront on the boulevard Saint-Germain, where she's joined forces with umbrella purveyor Madeleine Gely next door."

I would tell you that, if you cannot travel to Paris, to visit Alexander Sojfer online instead--but, her craftmanship does not extend to the web, at least as of yet, as her site is "under construction"!

Note: While her shop makes it to one of 20 slides in the Times travel section, The Lonely Planet ranks her shop as #1011 of 1469 things to do in Paris and #166 of 616 shopping in France. But should we make it #1 for umbrella folks?