Wednesday, April 15, 2009

A Luxury Umbrella with a Philosophy

A Neiman Marcus trunk show is featuring umbrellas from Umrelli. Expensive, limited edition umrellas, this Italian line of handmade umbrellas uses art and travel as inspirations and have brass plates indicating their number. But, more important, they have a "Philosophy": "Our mission is to provide an elegant sanctum from inclement weather by utilizing the finest parts, materials, and production expertise." I guess for the money, it is good to have a philosophy to go with the rain protection, although these may be too expensive to expose to the rain, even if they are the "product of an artist who studied through the long Ticino rainy seasons and graduated with great affection for the inspiring beauty and craftsmanship belonging to Southern Switzerland and Italy."

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