Thursday, April 2, 2009

Original "Umbrella Girl" Icon Is Sold

Dow Chemical Co. has announced that it is selling Morton Salt to German fertilizer maker K+S Aktiengesellschaft in a deal valuing the former Rohm & Haas unit at $1.675 billion.

For umbrella fans, Morton Salt is perhaps the original iconic umbrella. According to the "History of the Umbrella Girl," the image made its first appearance in 1914 and has been unchanged since its 6th incarnation in 1968 ("the current Umbrella Girl has been with us through moon launches, hip-hop and the growth of the Internet.").

So, what is "iodized" salt anyway?

No comments: