Well, they seem to have been around for a while, but if it is new to me, it is still ripe for the Brolly Blog. So, here's a link to Samm's Umbrellas and their unique "Bottle Cap Umbrella," which they describe as the world's first successful flat-top umbrella and the world's first flat-surface umbrellas for advertising. According to Samm's website: "The refreshingly new "Bottle Cap Umbrella" using innovative engineering design, perpetuates the umbrella in the field of advertising without the sacrifice of functional protection." Thus, these umbrellas resist inversion or collapse and do not trap wind.
I am not an advertiser and I have not tried one out, but they certainly are flat!
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