Judith Hoffberg: A Friend of Umbrellas

Even though I have only been doing this blog seriously for a month or so, it seems a shame that it is only now that I have come across someone who had been a real friend of umbrellas--Judith Hoffberg. Although she died this past January, for almost 30 years, through her work on artists' books in her print and then online journal "Umbrella," she also raised the stature of umbrellas. In her poignant last Editor's Note, she wrote:

Obsessed with umbrellas and parasols, it allowed me to create a huge collection of “umbrelliana” which has overwhelmed both my domestic and storage settings. I learned more about textiles, fashion, kitsch, marketing, performance art, multicultural innovations with the object umbrella, encountering artists who used the image to intrigue me as well as to whet my appetite. It has been an easy image to collect in paper ephemera as well as almost 200 three-dimensional umbrella objects. From a tiny Chinese lace umbrella to a 19th century silk parasol, from 333 antiquarian books to countless artifacts, the collection has grown over the past 30 years.

However, there is even a longer discussion in a mail interview with her from 1995-1996, which I republish alongside the image she chose as her final image Natalia Kohen's "Closed Umbrella":

Well, since the name of my business became Umbrella Associates in 1978, thanks to a suggestion from Joan Hugo, as we were sitting in an airport in San Jose waiting for our late plane to Los Angeles after the First Artists' Publication Fair in San Jose in 1977. I had just resigned from the position of Executive Secretary of the Art Libraries Society of North America, which I had founded, and as we were sitting, Joan, a noted librarian and my co-curator in the Artwords & Bookworks exhibition, asked what I would be doing next; I hadn't the faintest idea at the time, but she had been thinking about it, and told me she had done some research. She had discovered that there was once a periodical called Parasol edited by Ricky de Marco, but it was not extant. Then she had looked through the entire list of periodicals and could not find any other periodical called "Umbrella", and so she thought I should start a business as a consultant, called Umbrella Associates, and publish a newsletter called Umbrella, and so I did.

A strong interest in umbrellas had never occurred to me -- except for one print which I had bought in 1966 in Washington, DC which I have in my office. But since my interest in mail art had been growing at the same time I founded my business, I decided that the symbol of umbrella had potential as a logo, an indentifying icon, and perhaps a way for me to send mail art around the world with that image. After learning that my friend Kurt de Gooyer had become curator of a Museum of Photography on the University of California, Riverside campus, he was involved in a group called Art Spies, and he thought it would be a good thing to have a mail art show in his museum, and so I announced to the world that the theme of the show was "Umbrellas" and having contacted just about everyone I knew from the mail art world, I started receiving lots of mail art, actual found umbrellas, etc. With over 400 entries, I began to see the potential for a collection. As an archivist, it was easy to organize this material in notebooks, and so it began. Now I have over 60 volumes of paper ephemera about umbrellas, including handmade postcards and broadsides, advertisements, articles about umbrellas, newspaper photos, photographs both black and white and color, antique postcards and advertising ephemera, and much more.

The collection has grown largely due to my many trips around the world including Australia and New Zealand, and continental Europe. I buy postcards of Umbrellas wherever I go and some summers I came back with 250 postcards of umbrella images. Then, too, I take pictures of Umbrellas wherever I see them, including inside shots and outside shots. So if I cannot buy an item, I take a picture of it. Many artists send me things, including jewelry, clothing, paper items, postcards, etc. As a result, I have learned to live with some of the material but until this year, I have had to store the collection, except for 1984, when I showed the collection as Umbrelliana in the Bumbereshoot Festival in Seattle, Washington, which is held every year on the first weekend of September. I filled 4000 square feet of space, and there still was much material at home. Now the collection has increased a great deal more, but now I live with most of it, having decorated my new apartment with umbrellas everywhere -- in the kitchen, bathroom, bedrooms, office, and everywhere else. It is a universal well known item, whether it be protection against the sun (parasol) or protection against the rain (umbrella), and so I even have taken that name on the internet.